| Editorial: | Nicolas Brealey Publishing |
| Año: | 2017 |
| Ciudad: | London / Boston |
| Medidas: | 21,5x13,5 cm. |
| Paginación: | 175 pp. |
| Edición: | |
| ISBN: |
The 80 minute MBA
It aims to provide "business brilliance" in under two hours of reading, offering creative, reader‑friendly insights and summarizing complex topics such as neuromarketing, organizational values, and strategic leadership in practical terms. For example, leadership is reframed: the authors suggest ignoring the flood of poor advice and focus on what truly matters—clarity of vision, self-awareness, and team-building. Culture is simplified into key elements: quality relationships, autonomy, and shared values. Marketing is reconceived as "conversation" in the digital era, emphasizing content and consumer co‑creation over traditional advertising.
Ilustraciones en blanco y negro.
Tapa blanda.
Estado de conservación: Bueno